浅析节目主持人的人格价值

一个优秀的节目主持人最后的成功体现在人格价值里,而这里的人格价值包括主持人出色的记者素质、积极的人格因素以及丰富的人生体验等方面:主持人的媒介人格最重要的一点就是记者素质;主持人的知识和素养是人格的基本组成部分;主持人丰富的人生体验使跨角色传播成为可能。     

Effect of personality on fraud detection： The Malaysian case

Auditing standards require external auditors to provide reasonable assurance that the financial statements are free from material misstatements, either due to fraud or error. Inability of the external auditors to detect the material misstatements, particularly fraud, may expose them to litigation. The present study aims to examine the effect of personality factors （i.e., neuroticism, extraversion, conscientiousness, openness to experience and agreeableness） on the external auditors＇ ability to detect the likelihood of fraud. An experimental approach is adopted by sending case materials to audit partners and audit managers attached to auditing firms operating in Malaysia. The result shows that personality does not have a positive effect on the external auditors＇ ability to detect the likelihood of fraud.     

中国名山旅游资源个性特征挖掘与“景区名片”打造

名山旅游资源在现代旅游发展中起着极其重要的作用,名山旅游资源个性特征挖掘与"景区名片"打造,是增加名山旅游地的识别度、稳定客源市场、提升竞争力的有效途径;针对旅游者动机和旅游决策因子变化,在挖掘名山旅游资源个性特征,提炼名山旅游资源核心特征、关注区域知名因素、地方特色、市场变化基础上建立名山旅游区景区名片,是打造合理名山旅游地名片的有效措施.     

大学人格培育体系中体验式教育探究

体验式教育是指学校组织引导学生亲身参加实践,从而使他们把做人做事的思想道德规范内化为健康心理品格,转化为良好行为习惯的过程。体验式教育强调知识与学习者的互动联系,注重学习者的深入参与和情感的激发,突出人与人的交流沟通,尊重个体的差异,使学生的知、情、意和谐发展。它是人格培育的一种重要的方法和手段,是连接知识学习和人格培育的桥梁。     

论《左传》中齐鲁两国女性的风貌及其文化内蕴

《左传》所记齐鲁两国女性的行事多与婚恋有关,因而从一个侧面向人们展示了在东夷文化的大背景中,齐鲁两国习俗和精神文化的相同与互异、冲突与融合;展现了男权文化伊始时,齐鲁女性的情感、遭遇和命运;同时为后世塑造了一系列个性彰显的女性形象,并且由她们忧郁的命运及她们自己咀嚼了无数遍的情感积淀成了经典的文学原型.     

工具理性主义课程樊篱及其超越

在理论与实践中,传统课程作为外在价值的手段和工具,具有工具理性主义属性.随着工具理性主义课程对人的"科学"灌输,人一步一步被还原为物;具有不同爱好、动机、需要、气质、性格和智能的具体人变成了抽象人.工具理性主义的课程造成悲剧性后果--"人的分裂".因而,超越工具理性主义课程要实现课程目标的多元化和课程实施的人格化.     

Brands: Just for consumers? Introduction to the special issue on B2B branding

Although there is significant interest in branding in a B2C context substantially less research has been conducted in B2B marketing. The research in B2B marketing is somewhat fragmented and a research agenda to develop coherent models and provide guidance to practitioners is required. Despite the disjointed nature of the research in this area, B2B branding has been found to convey a number of benefits e.g. conferring uniqueness. This special issue consists of eleven papers covering a range of topics including brand alliances, brand personality, brand equity and brand relationships, brand identity, corporate branding and social media.     

The industrial brand personality scale: Building strong business-to-business brands

To remain distinct and build strong business relationships in a competitive business-to-business (B2B) environment, an increasing number of industrial marketers attempt to exploit the potential of branding. However, brand management in the industrial sector is still at its starting point. For this reason, the authors introduce the concept of brand personality to industrial markets. Based on a series of qualitative and quantitative studies, the authors develop and validate an Industrial Brand Personality Scale. Furthermore, they examine whether brand personality perception differences exist among different types of industrial transactions and among different members in the buying center. The analysis yields a framework for theoretical discussion and provides B2B managers with a tool to build strong B2B brands in an increasingly competitive industrial market.     

师徒制对徒弟创新绩效的影响机制研究：心理可得性和主动性人格的作用

师徒制作为企业人力资源管理与开发的重要工具,在促进员工成长与发展,为企业获取竞争优势发挥着重要的作用。文章基于资源保存理论探究师徒制影响徒弟创新绩效的内在机制,通过对318份有效配对样本数据进行实证分析发现：师徒制与徒弟创新绩效呈正相关关系;心理可得性在师徒制和徒弟创新绩效之间起部分中介作用;主动性人格不仅正向调节了师徒制与徒弟心理可得性的关系,还进一步调节了师徒制通过徒弟心理可得性影响徒弟创新绩效的间接效应。     

浅谈企业文化建设的继承与创新

企业文化是企业的无形资产。在企业文化建设过程中,应该重视民族文化的基础作用,借鉴吸收其他民族和企业的优秀文化,有选择地吸收外来的企业文化。企业员工是创建企业文化的主体,要创造各种机会让全体员工参与进来,企业理念要得到员工的理解和认同,转化为员工的日常工作行为。要针对企业发展的具体情况,适时地赋予企业文化新内容,在求新求变中突出个性。